Our Story

Ho‘omau Threads was born from a simple truth: life isn’t always easy, but there is always something better on the other side if we keep going.

As a little girl, I learned early on what it meant to endure. I saw and experienced challenges that could have weighed me down, yet I held onto the belief that brighter days would come if I kept pushing. And they did. That lesson has never left me, even in moments when I lose sight of it.

Today, my family is my constant reminder of what’s worth holding on for. They are my perfect example of hope, joy, and love, the reasons I keep moving forward. Ho‘omau, which means to endure, to persist, to never give up, carries the very heart of what I want my children to know: that they are loved, they are enough, and they have the strength to overcome anything.

Ho‘omau Threads is more than clothing; it’s a reminder. Every sweater, shirt, hat, and sticker is made with intention, designed to whisper encouragement when you need it most. Our designs are simple but meaningful, rooted in the spirit of aloha and built on authenticity.

This brand is for the dreamers, the doers, the ones walking through hard things and choosing to keep going anyway. It’s for anyone who needs a reminder that they, too, can ho‘omau — to keep growing, keep loving, and keep living with purpose.

From my family to yours, thank you for being part of this story.

Ho‘omau Threads: Wear your story. Live your truth.